On January 1, 2004 the Government of Canada implemented the federal Personal Information Protection and Electronic Documents Act (PIPEDA). PIPEDA applies to all organizations and businesses that collect, use, and disclose personal information in the course of business. Masterfeeds respects and protects the privacy of visitors to our company website.
What is Personal Information?
“Personal Information” is defined in Canada’s Personal Information Protection and Electronic Documents Act as information about an identifiable individual, though it does not include the name, business title, business address or telephone number of employees of organizations, as such general information that could be found in a business or a telephone directory.
The legislation establishes rules and principals for the collection, use and disclosure of personal information based on ten privacy principals. Our Personal Information Protection Policy sets out these principals in simple terms. It explains how we ensure that your privacy and the confidentiality of your personal information are protected.
Accountability for the Collection, Use or Disclosure of Personal Information
Masterfeeds is responsible for maintaining and protecting your personal information while it is under our control. To ensure the confidentiality of your personal information we have designated a Privacy Coordinator. The designate is responsible for compliance of the ten privacy principals.
Identifying Our Purpose for the Collection of Information
Obtaining Your Consent
Except as part of the sale of all or substantially all of the assets of Masterfeeds, Masterfeeds will not sell trade or rent your personal information to any third party unless we have your consent. We will only use and/or disclose personal information in order to:
- understand and meet your needs and preferences;
- develop new and enhance existing service and product offerings;
- manage and develop our business and operations; and
- meet legal and regulatory requirements.
Limiting Our Collection of Personal Information
The collection of personal information will be limited to that which is necessary. We will always collect personal information by fair and lawful means.
Limiting the Use, Disclosure and Retention
Personal information will not be used or disclosed for purposes other that for which it were collected, except with your consent or as permitted or required by law.
Keeping your Personal Information Accurate
Masterfeeds will ensure that personal information is as accurate, current and complete as is necessary for the purposes for which it was collected. If you have any questions about the accuracy and completeness of the personal information we have collected or retained, please do not hesitate to contact our Privacy Coordinator.
Safeguarding Your Personal Information
Personal information will be protected by the security safeguards appropriate to the sensitivity of the information. Masterfeeds will maintain adequate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information collected and retained.
As part of these precautions, we will restrict access to personal information to those employees or third parties that require access to the information in order to fulfill our responsibilities in providing service.
As a condition of their employment, our employees with access to personal information are required, in writing to respect the confidentiality of personal information. If an employee misuses the personal information to which they have access, this will be considered a serious offence. In such case disciplinary action will be taken which, depending upon the degree of misuse, may include termination of employment.
Openness Concerning our Privacy Policies
Masterfeeds pursues a policy of openness about the procedures it uses to manage personal information. We will make specific information about our policies and practices relating to the management of personal information available through the Privacy Coordinator.
Access to Personal Information
Upon request, Masterfeeds will inform individuals and customers of the existence, use and disclosure of their personal information and will provide access to that information. If requested, individuals and customers are able to challenge the accuracy and completeness of their personal information and have it amended as appropriate. This can be done by contacting the Privacy Coordinator.
Individuals and customers have the right to challenge our compliance with the above principles by contacting the Privacy Coordinator accountable for our compliance with the policy.
If complainants are not satisfied with the response from our Privacy Coordinator they have the right to register their complaint with the Office of the Privacy Commissioner of Canada.